Formerly known HubSpot CMS Hub has been rebranded as the HubSpot Content Hub with more features added to the service. Content Hub is an all-in-one, AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey.
Content Hub provides marketers and content creators with a comprehensive solution to streamline their content management process. By using HubSpot Content Hub, you can eliminate the need for multiple tools and systems to manage your content. Content Hub integrates seamlessly with other HubSpot products, allowing you to leverage the power of the entire HubSpot ecosystem for your content marketing efforts.
As mentioned above, Content Hub is a repackaging of CMS Hub with some new creative features for Content Marketers. HubSpot understood the struggles of Content Marketing Professionals and has put together just the right features for them to work with in the newly introduced Content Hub.
Launched on April 3rd 2024, the Content Hub has become the new talk of the town. Content Marketers are exhilarated about this new release. The Content Hub has been introduced with some amazing new features but HubSpot claims that this is just the start of a great Content Marketing Journey with HubSpot.
The role of content has evolved over the time. Content Marketers now, need to create more content than before, have to distribute it on multiple channels and at more points in the customer journey along with adding a touch of personalization for almost every buyer. With the Content Hub by their side, Marketers can take a sigh of relief and let this AI-infused power tool handle some of their tasks.
The Content Hub has features that would work great for the Content Marketers out there. So, let's look at what HubSpot introduced.
HubSpot CMS popular free features are even more efficient now with AI website generator and improved analytics. HubSpot's free CMS tools empower you to build your website quickly and easily with flexible themes, a drag-and-drop page editor, and more.
HubSpot's lead capturing tools empower you to create high-converting landing pages, design compelling calls to action (CTAs), and craft effective forms to capture valuable leads. These tools seamlessly integrate with HubSpot's CRM platform, allowing you to nurture leads and convert them into loyal customers.
1-AI In Blog Posts: This is one of the noisy AI tools. The tool allows you to generate a blog post from start to finish:
2-AI Post Narration: This is one of the useful tools. Let’s say you’ve taken the time to actually create a decent piece of content. Now it’s time to repurpose the content into other formats. That’s where AI tools can really offer value.
The post narration tool uses AI to turn your blog post into an audio version. You have control over the AI voice that is used, and while there’s a still little giveaway that it’s AI, the overall output is reasonably listenable.
3-AI Image Generator: For content creators who just need quick featured images for blog posts, the AI Image tools in HubSpot are a lot better than using stock libraries.
4-AI Translations: Same thing that Google Chrome browser does when translating a webpage is integrated into your HubSpot.
5-AI Ads Assistant: Whilst not part of the website content focus, it’s worth mentioning that HubSpot is pushing out AI tools across the entire hub suite. For example, Ads, Social, and other areas are also getting AI assistants.
Repurpose your content for multiple channels and formats in just a few clicks. This will allow us to get our content across other channels in other formats easily.
Think of this as an advanced version of Files which was included in CMS Hub but with the ability to manage private access to contacts. This is the start of HubSpot’s move into wider content management.
The ability to make sections of your HubSpot content available for embedding in other systems (eg WordPress).
This could potentially also allow embedded content to use smart content and thus personalize the experience even when hosted on other platforms.
(Note: you can potentially do a version of this currently using Smart CTAs - and embedding on another platform.)
With the growing popularity on podcasts, HubSpot is introduced Podcast tools that we can use to create our Podcasts using HubSpot AI assistant and host them on our website or just distribute them on other platforms like Spotify.
You can create your brand's tone, personality, unique style and then use brand voice feature to edit any content and apply your distinct voice with the help of AI before publishing content or delivering emails.
This feature allows us to create and show user specific content on our website, meaning every member can get their own unique experience with the company, this can be useful when you don't want a specific post on your website to be available for every website visitor. Only members would be able to access that blog.
Content Hub comes in 3 Tiers apart from a free subscription. All three tiers have carefully separated features for all sizes of businesses. Whether you're setting up a website or need to manage all your content assets from a single platform, HubSpot Content Hub is one of the best solutions.
Checkout more details and compare pricing plans on HubSpot Website
The Content Hub marks a turning point in the Content Marketing domain. With its complete suite of AI powered tools and streamlined functionalities, it empowers the content marketers to work smarter not harder. As content marketing continues to evolve, Content Hub positions itself as a powerful tool for organizations to stay ahead of the curve.
DM Flows is a renowned HubSpot Solutions Partner offering HubSpot implementation services in each domain. Connect with us for smooth onboarding and utilization of the Content Marketing Hub and give an eternal boost to your content marketing strategies.