We believe if we send a clear message to the right prospect it works. Scraping contacts is easy and everyone is doing this, but we pick the prospects by taking care of buyers intent and making a snippet for each prospect to make a higher relevant message.
We validate the ICPs based on technographic, intent data, decision-making powers, and triggers to make the segments of data. It helps us to make the email copies highly relevant for each segment.
To get the maximum output from the campaign we make the campaign strategy where we can do value propositions, and select the engagement channels, platforms, and touchpoints sequence with their buying intent.
We handle their responses and all the operational work and set appointments with the sales team for moving them to the sales process. The leads we hand over to the sales team are warmed up and have buying interest.
Others do cold emails to sell the products or solutions, We do this to qualify them and to realize that the product/solution is the need of their business. We learn their business, pick their pain points and qualify them this way.
We do variations on the copy, targeted prospects, touchpoints, and channels to see which is working well. We do our best to get the most out of a campaign
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